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The Peacocks Advantage

The Peacocks Advantage

In 1888, Ernest Peacock opened a small general printing business on Collins Street in Melbourne. In the years to follow, Peacock Bros. would grow to become one of the largest providers of identification, tracking and mobility solutions in Australia and New Zealand, as well as high quality labels, tags and thermal ribbons.

Today, we’re an organisation at the forefront of innovation with a longevity that can be attributed to our collaborative, team-based approach to delivering solutions. We pride ourselves on going above and beyond for our 12,000+ customers and tackling challenges that others wouldn’t. This is the Peacocks Advantage.


As a growing SME in the Food Manufacturing sector, our labelling and packaging suppliers are key partners in establishing, maintaining and growing our brand, as well as maintaining compliance with a suite of ever-changing food labelling laws. We source our product labels exclusively from Peacock Brothers as they are able to provide us with a consistent, high quality product on clearly understood timeframes at a very competitive price.

Our ability to rely on Peacock Brothers to supply product as ordered and on schedule allows us to focus on running our business without worrying about the reliability of our packaging supply chain. Their willingness to work flexibly and collaboratively to develop innovative solutions to our requirements is an added bonus.

Silly Yaks Bryn Pears Managing Director at Silly Yak Foods

Having worked along side Peacock Brothers now for over 9 years it’s always refreshing to see how they continue to grow and diversify with new products and evolve at such a fast pace... they are the definition of a true partner.

Hewlett Packard Jason Beckley Business Development Manager at HP

I have dealt with Peacock Brothers for the past seven years whilst working for two separate companies. Peacock Brothers have shown that they are an impressively supportive business partner that are always prepared to go that extra step when required, and I recommend them to others whenever I have the opportunity.

Pastel Pines Rod Aitchison Production Manager at Pastel Pines